Lidl is a global supermarket chain focusing on discount products. It offers an extensive selection of items from groceries to health and beauty items. The stores are available in the United States, but you can also purchase via the online shop.

You can find MyLidl App for iPhones and Android phones, and download it for free. Find out more at the official website, www.lidl.com.

Lidl Assortment and Private Brands

The majority of Lidl’s assortment comes from exclusive store brands. You can often expect a sale or discount for these items.

These are some of the products you can find:

Preferred selection – a brand of high-quality products, such as 100% lemon juice.
Meat and poultry – from organic bacon to grass-fed beef and meat alternatives like tofu.
Dairy – butter, vegetable oil spread, cream cheese and sour cream, and many other products are available.
Health & beauty – you can choose between skin care and shaving products to baby and childcare items.

Lidl also offers fresh produce, frozen foods, wine, household essentials, and many other products.

Lidl Weekly Ad

The main promotion of Lidl private brands and other labels in the US is via the weekly ad. It is a catalogue that offers different items with lowered prices. The company changes items available on discount regularly.

Other ways to save include:

Special sales – you may find a Back to School leaflet, or a pamphlet that calls you to use a special deal for certain products.
Coupons – these can also be a way to significant savings.

Lidl History

Lidl started its journey in 1930 when it was founded by Josef Schwarz. They opened a first modern store in 1973, and they are now available in more than 10,000 locations throughout 29 different countries.

The first Lidl store in the United States was opened in 2017. In total, the company employs around 315,000 people.

The headquarters of the company for the US is at the following address:
3500 South Clark St,
Arlington, VA 22202,
United States